Dignity Action Day 2018

This Thursday (1st February) marks national Dignity Action Day, a day set up by the Dignity in Care Campaign.

The Dignity in Care campaign was launched in 2006 by the Department of Health. Its aim is to end the tolerance of care services that do not respect people’s dignity.

The objectives are to:

  • Raise awareness and stimulate a national debate around Dignity in Care
  • Inspire people to take action
  • Challenge values, beliefs and attitudes
  • Reward and recognise those who make a difference
  • Create a common understanding of what dignified health and social care services look like
  • Communicating dignity as a priority
  • Improve the delivery of care

In order to implement this campaign and challenge poor practice, Dignity Champions are being recruited across the country, from a variety of care backgrounds. A Dignity Champion is someone who believes passionately that being treated with dignity is a basic human right, not an optional extra. They believe that care services must be compassionate, person-centred, as well as efficient, and are willing to try to do something to achieve this.

Ellie Sykes, Dignity Champion at GP Care said:

“As Dignity Champion for GP Care I aim to improve service delivery and quality by challenging disrespectful behaviour, speak up about Dignity in care and encourage all colleagues to put Dignity at the forefront of their minds.

To do this I will be attending regular Dignity in Care meetings, collaborating with other local Dignity Champions and feeding all information back to the service. I aim to show DVDs and introduce activities at staff meetings that will encourage everyone to think and act on the 10 point challenge set out in the Dignity Charter.”

The Dignity Charter is as follows:

  • Have a zero tolerance of all forms of abuse.
  • Support people with the same respect you would want for yourself or a member of your family.
  • Treat each person as an individual by offering a personalised service.
  • Enable people to maintain the maximum possible level of independence, choice and control.
  • Listen and support people to express their needs and wants.
  • Respect people's right to privacy.
  • Ensure people feel able to complain without fear of retribution.
  • Engage with family members and carers as care partners.
  • Assist people to maintain confidence and a positive self-esteem.
  • Act to alleviate people's loneliness and isolation

For more information about the campaign, or to raise any issues regarding Dignity in Care within GP Care, email GP Care’s Dignity Champion on elinor.owens@gpcare.org.uk.